Activism & Animals Active Updated Sep 18, 2026
The mohair boycott campaign
Where it stands, Sep 18, 2026 Toy retailer FAO Schwarz banned mohair hours before a planned PETA protest outside its New York store, joining adidas, Columbia, Gap, UNIQLO and Zara among brands PETA says have dropped the material after its investigations into South African mohair farms.
PETA investigations into South Africa's mohair industry, the world's top producer, filmed shearers lifting goats off the floor by the tail, sitting on struggling animals, and punching identification holes through their ears with pliers. The footage has driven a string of major brands to drop mohair one by one, testing whether pressure campaigns can end use of a lesser-known animal material the way they ended fur.
The story so far
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Sep 18, 2026 Latest
Toy retailer FAO Schwarz banned mohair hours before a planned PETA protest outside its New York store, joining adidas, Columbia, Gap, UNIQLO and Zara among brands PETA says have dropped the material after its investigations into South African mohair farms. PETA says mohair farms kill Angora goats once they stop being profitable, years before their natural lifespan.
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