Activism & Animals Active Updated Sep 19, 2026
The fight to get H&M off wool
Where it stands, Sep 19, 2026 PETA protesters disrupted H&M's London Fashion Week show over wool, continuing the campaign tied to its South African supplier investigation.
PETA is pressuring COS and its parent H&M Group to drop wool entirely after an undercover investigation into a NATIVA-certified supplier found workers kicking and stomping sheep and dragging lambs by their legs. The campaign escalated when PETA supporters disrupted COS' New York Fashion Week runway show and a fashion executive assaulted a protester on camera. The fight tests whether welfare certifications can survive repeated documented abuse or whether major fashion brands abandon wool outright.
The story so far
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Sep 19, 2026 Latest
PETA protesters disrupted H&M's London Fashion Week show over wool, continuing the campaign tied to its South African supplier investigation.
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Sep 17, 2026
PETA supporters disrupted COS' New York Fashion Week runway show on September 13 to protest wool, and video showed a fashion executive pinning a protester to the floor and covering her mouth while another shoved senior campaigner Mason Melito. The protest followed a PETA Asia investigation into a NATIVA-certified wool supplier to a broker selling to H&M Group, where investigators found workers kicking and stomping sheep and dragging lambs by their legs.
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