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October 1, 2026
US plant-milk volumes fell 5.4% while German meat alternatives grew 15.7%

Vegan Brief October 1, 2026

US plant milk slips, Germany climbs, animal-free casein gets €1.29M

US plant-based milk volumes fell 5.4% over the past year while German meat alternatives grew 15.7%, so how plant-based is doing depends on the country.

4 top stories 31 sources read 134 articles scanned 6 sides of vegan life
Lead story US plant-milk volumes fell 5.4% while German meat alternatives grew 15.7% Read the story

The Quick List

US plant-based milk volumes fell 5.4% over the past year while German meat alternatives grew 15.7%, so how plant-based is doing depends on the country. [80]
UK regulators published a third batch of cultivated-meat guidance, but no cell-cultivated product is authorised for sale in Great Britain yet. [88]
Those Vegan Cowboys and three partners won a €1.29 million Dutch-regional grant to build sports nutrition with animal-free casein. [86]
A Texas A&M randomized trial found 10 grams of creatine a day added lean tissue in adults 45 to 65, exercising or not. [15][18]
GAIA says horse DNA turned up in 27% of 123 snacks from Belgian chip shops, and wants horse meat taken off the market. [111]
The movement today▲Innovation▬Cultivated meat approvals▬Food & Recipes▬Research & NutritionThe storylines →
01▬Food & RecipesStory

US plant-milk volumes fell 5.4% while German meat alternatives grew 15.7%

US plant-milk volumes fell 5.4% while German meat alternatives grew 15.7%
Photo: green queen

Green Queen's weekly roundup reports that, per Circana, US plant-based milk volume sales fell 5.4% over the last year, with almond milk down 7.9% [80]. In Germany, Europe's largest plant-based market, meat-alternative volumes grew while conventional meat edged down [80]. NoBull Burger, a 15-year-old US whole-food plant-based startup, announced its closure [80].

By the numbers
  • 5.4%drop in US plant-based milk volume sales over the last year, almond milk down 7.9% (Circana) [80]
  • 15.7%growth in German meat-alternative volume sales, January to August, against a 0.5% decline for conventional meat [80]
  • 2.5%drop in UK plant-milk volumes over the 12 months to June [80]
FromGreen Queen

UK regulators publish third batch of cultivated-meat guidance, with no product yet authorised

UK regulators publish third batch of cultivated-meat guidance, with no product yet authorised
Photo: vegconomist

The Food Standards Agency and Food Standards Scotland published guidance on assessing the safety of growth-media components and on how authorisation rules apply to cell-cultivated products, including after a product is changed [88]. The FSA also released research on analytical methods and on how genetic drift can affect product safety [88]. Cell-cultivated products are novel foods that need market authorisation, and none has been authorised for Great Britain [88].

By the numbers
  • Third batchof guidance from the Cell-Cultivated Products Sandbox Programme, which launched in February 2025 [88]
  • 0cell-cultivated food products authorised for the GB market [88]
  • Zero-to-five-year horizonwhere the FSA and FSS placed cultivated foods in July, citing consumer scepticism and scaling challenges [88]
WatchThe Sandbox runs until February 2027 [88]; Thailand's FDA consultation on cultivated-meat manufacturing rules closes October 9, 2026 [64].
The full timeline: Cultivated meat approvals →
Fromvegconomist the vegan business magazineCultivated Meat News
03▲InnovationStory

Those Vegan Cowboys' consortium wins €1.29M to bring animal-free casein to sports nutrition

Those Vegan Cowboys' consortium wins €1.29M to bring animal-free casein to sports nutrition
Photo: vegconomist

A four-member consortium including precision-fermentation company Those Vegan Cowboys was awarded €1,290,185.87 through OPZuid, the EU regional funding programme for the southern Netherlands [86]. The partners, Interfood, HAS green academy and XXL Nutrition, will build sports-nutrition prototypes using the company's animal-free casein, with work running until 31 March 2028 [86]. No launch timeline or product formats have been announced [86].

“With our stainless steel cow Margaret, we’re showing that casein can be made without animals too.”
Hille van der Kaa, CEO, Those Vegan Cowboys · [86]
By the numbers
  • €1,290,185.87subsidy from the European Regional Development Fund, the Dutch government and the province of North Brabant [86]
  • €2.58 millionapproximate project budget once the partners' own contributions are added [86]
  • €6.25 millionfunding round Those Vegan Cowboys closed in December, followed by a €2.5 million crowdfunding campaign within 24 hours of opening to pre-registered investors [86]
Fromvegconomist the vegan business magazine
04▬Research & NutritionStory

Texas A&M trial finds creatine added lean mass in adults 45 to 65, with or without exercise

Texas A&M trial finds creatine added lean mass in adults 45 to 65, with or without exercise
Photo: sciencedaily

In a 12-week double-blind trial, adults aged 45 to 65 took 10 grams of creatine monohydrate or a maltodextrin placebo daily, after choosing whether to join an exercise and diet program or stay in a non-exercise group [18]. Among those who did not exercise, the creatine group gained lean tissue and strength; among those who did, it lost more body fat percentage than placebo, which the researchers call a first [15]. Lead author Richard Kreider chairs the scientific advisory board of AlzChem, a creatine monohydrate maker, and the authors label the cognitive and biomarker findings exploratory [18].

“Individual cognitive and biomarker findings should be interpreted as exploratory.”
study authors, Journal of the International Society of Sports Nutrition · [18]
By the numbers
  • 64adults completed the 12-week intervention and were analyzed [18]
  • 2.4 poundsof lean tissue gained by creatine takers who did not exercise [15]
  • nearly three poundsof lean tissue added by creatine with exercise and a modest calorie deficit, while the placebo group showed little change [15]
  • 685 clinical trialsreviewed in Kreider's 2025 analysis, which found no significant difference in side-effect rates between creatine and placebo [15]
FromPrimary SourcesNutrition Research News -- ScienceDaily

Food & Recipes

  • Plate pick: Vegan Richa's Moroccan harira uses chickpeas, red lentils and quinoa for 21g protein and 21g fiber per serving, and she puts the whole pot at about $6.50 to $7. [61]
  • California Gov. Gavin Newsom signed AB 2244, a voluntary "non-ultra-processed certified" front-of-pack seal due by 1 June 2029, while the Institute of Food Technologists warns of fragmented state definitions. [51]

Innovation

  • New Zealand's Boring launched Boring Break oat milks in chocolate and vanilla with 6g protein and 2.3g fibre per 100ml, the protein coming from brewer's yeast. [78]
  • Danone and Michelin's Biotech Open Platform opened in Clermont-Ferrand to outside clients, with a fermentation line of up to 15 m³ and first-phase investment past €20 million. [87]
  • The Vegetarian Butcher added Chick'n Crispeace and No Misteak strips in Germany and Austria through distributor Uplegger. [83]

Research & Nutrition

  • Venus Williams and PCRM's Dr Kristi Funk made a breast cancer awareness PSA now running in AMC theaters; its health claims are PCRM's own, and PCRM's survey found only 19 percent of women had discussed nutrition and breast cancer risk with a provider. [16]

Sue Davis closed Counter Culture in 2022 as costs rose and foot traffic fell, then brought the Austin vegan institution back in a renovated 1960s building in Windsor Park. A Kickstarter that raised nearly $50,000 helped pay for it, and the menu returns with Mac n Cheeze, the Turtle Cheesecake and a few new dishes. Asked why she reopened in a tough year for independent restaurants, she answered, "Stubbornness and love." [53]

Moroccan Harira Soup with Chickpeas, lentils, quinoa

Recipe of the day · Vegan Richa

Moroccan Harira Soup with Chickpeas, lentils, quinoa

This smoky Moroccan Harira soup with chickpeas, red lentils, quinoa, is a budget friendly 1 Pot meal! 21g Protein 21g fiber, bring crusty bread to dip. (gluten-free, soy-free…

50 min 3 servings 24 ingredients
See the ingredients
  • 2 teaspoons oil
  • 5 cloves garlic (finely chopped)
  • 1 1/2 cups chopped red onion
  • 1/2 teaspoon or more salt (divided)
  • 3/4 cup chopped carrots (chopped small, or use more, to taste)
  • 3/4 cup chopped celery (or more, to taste)
  • 1 teaspoon minced ginger
  • 1 1/2 tablespoons tomato paste
  • 1 teaspoon ground cumin (or 2 teaspoons ground coriander)
  • 1 teaspoon smoked paprika
  • 1/4 teaspoon ground cinnamon
  • 1/2 teaspoon cayenne
  • 1/2 teaspoon black pepper
  • 15 ounce can diced tomatoes
Get the full recipe at Vegan Richa →
Today in vegan history North America Gets Its Own Vegetarian Day October 1, 1977 A young society born to host one conference in the Maine woods decided a single congress wasn't enough and gave the whole continent an annual reason to skip meat. Read the day in vegan history →