Juicy Marbles' turkey roast lands as Oatly cuts its outlook
A 12-week trial of 108 adults aged 55 and older found a lacto-ovo vegetarian diet could not be shown noninferior to an omnivorous one for muscle mass, though both groups gained muscle.
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A 12-week trial of 108 adults aged 55 and older found a lacto-ovo vegetarian diet could not be shown noninferior to an omnivorous one for muscle mass, though both groups gained muscle [33].
02
Juicy Marbles launched Granny's Roast, its first poultry-style whole-cut product, on its US webstore for Thanksgiving [61].
03
Oatly cut its profit outlook on fuel costs even as revenue rose, and will answer with a fiber oat drink in January [97].
04
A Madre Brava report modelled that German grocers holding 40% of the market could tip the country toward plant-based protein between 2030 and 2043 [62].
05
A South Korean university project says its hybrid whole-cut cultivated beef needs 70-80% less capital, but it is still a prototype [60].
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The Stories: the day’s biggest developments, in the sources’ own words
01▬Research & NutritionStory
Trial finds vegetarian diet not shown equal to omnivorous for older adults' muscle
Anna Shvets (via Pexels)
A randomized trial of 108 adults aged 55 and older gave half lacto-ovo vegetarian counseling and half omnivorous counseling, then put everyone through 12 weeks of resistance training [25]. The vegetarian arm ate less protein, and the trial could not show the vegetarian diet was noninferior for protein intake or for appendicular muscle mass [33]. Both groups still built muscle and improved leg press strength and chair stand performance, and this was a vegetarian diet with eggs and dairy, not a vegan one [33].
“Protein intake is lower in the vegetarian group, and noninferiority for appendicular muscle mass is not demonstrated. Yet, both groups achieve a protein intake of ≥1.2 g/kg/d and show improved muscle mass, strength, and function during resistance training.”
study authors, American Journal of Clinical Nutrition · [33]
By the numbers
+0.38 kgappendicular muscle mass gained in the vegetarian group, against +0.66 kg in the omnivorous group [33]
1.24 g/kg/dprotein in the vegetarian group, against 1.58 g/kg/d in the omnivorous group [33]
-0.33 kgbetween-group difference in muscle mass (95% CI: -0.69, 0.03 kg), against a noninferiority margin of 0.25 kg [33]
FromPubMedRequested Evidence
02▲Food & RecipesStory
Juicy Marbles launches a herb-rolled plant-based turkey roulade for Thanksgiving
Photo: green queen
Slovenian startup Juicy Marbles released Granny's Roast, a turkey-style roulade rolled around a layer of herbs, in the EU and the US [59]. It is the brand's first poultry-style product after a range built on red meat and seafood [61]. The company says the fibrous structure carves into clean spiral slices and needs only a brush of oil and 25 to 30 minutes in the oven [61]. It is sold on the Juicy Marbles US webstore in limited quantities at $29.99 for a 600g roast that feeds four [59][61].
“If I pair it with a delicious gravy and squint, I shouldn’t be able to tell the difference”
$29.99for a 600g roast that serves four, per the company [61]
28 gprotein and 10 g fiber per 150 g serving, as the company states it [61]
57%of Americans are prioritising protein this year, cited in Green Queen's coverage [59]
FromGreen Queenvegconomist the vegan business magazine
03▬Food & RecipesStory
Oatly cuts its profit outlook on fuel costs and bets on fiber drinks
Photo: foodnavigator
Oatly lowered its full-year profit forecast after CEO Jean-Christophe Flatin said North American fuel and logistics inflation had outrun what the company could offset, and the stock fell the same day [97]. Revenue still grew and the net loss narrowed [97]. The company is answering with selective US price increases and a fiber oat drink, positioning itself as a functional beverage for GLP-1 users and health-conscious shoppers [55][97]. The fiber line reaches North America in January 2027 in 48-ounce packs [97].
“However, the latest wave of logistics and fuel inflation in North America has finally exceeded our capacity to offset”
$16 million to $20 millionrevised full-year adjusted EBITDA outlook, down from $25 million to $35 million [97]
27%one-day stock drop to $8.56 a share after the guidance cut [97]
9.1%third-quarter revenue growth, to $243.1 million [97]
$27.5 millionthird-quarter net loss attributable to shareholders, down from $65.3 million a year earlier [97]
WatchOatly Fiber launches in the US in January 2027, with price increases to follow [97].
FromFoodNavigator.comFood Dive - Latest News
04▬Food & RecipesStory
Madre Brava models a German grocery tipping point for plant-based protein
Photo: vegconomist
The climate group Madre Brava, working with Systemiq, WWF International and Brent Loken, modelled how German food retail could shift toward plant-based protein [62]. It found a handful of grocers holding 40% of the market, plus quick followers, could be enough [62]. These are scenarios from the report's authors, not observed sales, and the tipping point lands anywhere from 2030 to 2043 depending on how hard grocers push [62].
“Plant-based protein sources should be just as easy and natural a choice for consumers as animal-based protein sources”
Dr Julia Adou, Director of National & Global Sustainability at Aldi Süd · [62]
By the numbers
14.5%plant-based protein share of German retail sales today, against a projected 38% for 2035; milk alternatives sit at 6.2% against 32%[62]
43%perceived quality of plant-based products relative to animal-based, against a target of 71%[62]
5%cheaper: the average plant-based basket versus its animal-based equivalent, per ProVeg International's 2025 price study [62]
Fromvegconomist the vegan business magazine
Worth Knowing
Food & Recipes
Plate pick: VegNews tasted the store-bought vegan Thanksgiving roasts, including Big Mountain Foods' soy-free fava bean and pea protein roast, which feeds six and is at Whole Foods stores across the US [41].
Research & Nutrition
A meta-analysis of 24 cross-sectional studies and 25,223 participants found eating disorder symptoms did not differ significantly between vegetarian or vegan eaters and omnivores (SMD 0.07, 95% CI: -0.04 to 0.19), and its design cannot say which came first [26].
Law & Policy
Mondelēz filed High Court papers on 15 October against Catherine's Originals over its vegan O'bar, alleging it copies Toblerone's shape; the company says it will defend the claim and nothing has been tested in court [94].
Wins & Culture
IKEA confirmed to Plant Based News that its new Cinnamon Bun soft serve is plant-based and made with fava beans, though PBN advises checking ingredients before you buy [100].
Innovation
Singapore's Prefer says its fermented rice-and-chickpea coffee extender can replace up to 40% of coffee in formulations, and Ajinomoto's Atlr.72 opens a permanent Jewel Changi Airport shop serving it on January 23 [58].
World Animal Protection Canada published a playbook urging Canadian grocers to grow plant-based sales through private label, pricing and shelf placement, and says talks with major retailers are underway [63].
One Good Thing
A federal judge in Mato Grosso, Brazil, has ordered ranchers, their employees and their cattle out of the Piripkura Indigenous Territory within 120 days, with a fine of 500 reais a day for anyone who stays [71]. The land is home to at least two Piripkura people living in voluntary isolation, and the order follows fresh evidence of illegal clearing for cattle ranching inside it [71]. Cattle leaving a forest that people are trying to keep unseen is a rare tidy outcome, and prosecutors say the long deadline is meant to let occupants leave without a confrontation [71].
vegconomist the vegan business magazine
Food Dive - Latest News