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September 10, 2026
Scales to 40% of EU flocks as US hatcheries still cull male chicks

Vegan Brief September 10, 2026

In-ovo sexing hits 40% in EU; Beyond Meat pivots; FDA cuts crab tests

In-ovo sexing now covers 40% of EU egg flocks, up from zero five years ago, but US hatcheries still cull billions of male chicks, and Mercy For Animals released new undercover footage of chicks ground alive to push US producers toward the tech.

4 top stories 36 sources read 140 articles scanned 6 sides of vegan life
Lead story Scales to 40% of EU flocks as US hatcheries still cull male chicks Read the story

The Quick List

In-ovo sexing now covers 40% of EU egg flocks, up from zero five years ago, but US hatcheries still cull billions of male chicks, and Mercy For Animals released new undercover footage of chicks ground alive to push US producers toward the tech [92][130].
Beyond Meat launched a line of protein powders, jerky bars and a produce-forward veggie burger under a new "Phytosphere" label as its core plant-based meat sales keep sliding [101].
The FDA and regulators in five other countries approved a synthetic test that could end the practice of bleeding horseshoe crabs for drug safety testing [15].
A 12-week randomized trial found older adults on a self-selected vegan diet lost significantly more muscle mass than omnivores, though resistance exercise cut the loss roughly in half [26].
The NFL Alumni Association partnered with sweet-protein maker Oobli to promote precision-fermented sugar substitutes to millions of football fans [102].
Smithfield Foods forecasts a $70-90 million operating loss for its fresh-pork division this quarter as hog prices and pork-market spreads collapse [82].
The movement todayActivism & AnimalsChick culling in ovo sexingAlt protein funding winterResearch & NutritionThe storylines →

Scales to 40% of EU flocks as US hatcheries still cull male chicks

Scales to 40% of EU flocks as US hatcheries still cull male chicks
Photo: AgFunderNews

In-ovo sexing technology that identifies a chick's sex before it hatches has gone from zero to 40% market penetration in the EU in five years, driven by bans in Germany and France and voluntary phase-outs in Switzerland and Norway [92]. Mercy For Animals released new undercover footage from a hatchery in Brazil showing newly hatched male chicks ground up alive, timed to a campaign pushing US egg producers toward the same technology [130]. United Egg Producers, which represents 90% of US egg production, says it's "committed" to adopting in-ovo sexing once it's cost-competitive with manual sexing, with no binding date attached [92].

“Some tried to climb the equipment to escape the macerator. It was devastating to see that none were spared.”
Ricardo, Mercy For Animals investigator · [130]
“Five years ago this was a germ of an idea in a handful of hatcheries. Today it's the standard across over a third of Europe.”
Robert Yaman, CEO, Innovate Animal Ag · [92]
By the numbers
  • 40%of EU layer flocks now covered by in-ovo sexing, up from zero five years ago [92]
  • 7 billionmale chicks killed worldwide every year because they can't lay eggs [130]
  • 90%of US egg production represented by United Egg Producers, which has committed to the technology only once it's economical [92]
WatchItaly's ban on routine male chick culling takes effect December 31, 2026 [130].
The full timeline: Chick culling in ovo sexing →
FromAgFunderNewsMercy For Animals

Beyond Meat launches protein powders and jerky as sales keep falling

Beyond Meat launches protein powders and jerky as sales keep falling
Photo: food dive

Beyond Meat, which dropped "meat" from its name earlier this year, launched Phytosphere, a line of protein powders, jerky bars and sparkling drinks that stretches well past the burgers that built the brand, as net sales fell 8.2% to $68.8 million in its most recent quarter [101]. CEO Ethan Brown said the company isn't trying to repeat its old playbook: "As we enter adjacent categories, we are not looking to repeat what has already been done. Instead, we apply a different lens" [101]. The line also includes Beyond Veggie, a new burger built from more than 10 fruits and vegetables that puts plants front and center instead of mimicking beef [101].

By the numbers
  • 8.2%drop in Beyond Meat's net sales, to $68.8 million, in its most recent quarter [101]
  • 20 gramsof plant protein in each scoop of the new Starmatter powder [101]
  • 17 gramsof protein in each Starcut jerky bar, built on peas, fava beans and mycelium [101]
The full timeline: Alt protein funding winter →
FromFood Dive - Latest News
03Activism & AnimalsStory

FDA and five countries approve synthetic test to replace horseshoe crab blood

FDA and five countries approve synthetic test to replace horseshoe crab blood
Photo: physicians committee

The FDA completed an international collaborative assessment with regulators in Australia, Canada, Japan, Switzerland and the EU, approving a protocol that lets drugmakers swap the traditional horseshoe-crab-blood test for bacterial contamination with a synthetic, animal-free alternative [15]. The Physicians Committee for Responsible Medicine called it the first time multiple regulators reached nearly simultaneous, independently reviewed approvals of the same manufacturing change [15]. The Post-Approval Change Management Protocol was approved in June 2026 through the International Coalition of Medicines Regulatory Authorities [15].

“Regulatory collaboration can be a powerful catalyst for getting better testing methods into use.”
Janine McCarthy, director of research policy, Physicians Committee for Responsible Medicine · [15]
By the numbers
  • 6regulators, the US, Australia, Canada, Japan, Switzerland and the EU, aligned on approving the same synthetic-test protocol [15]
FromPhysicians Committee
04Research & NutritionStory

Trial finds vegan diet cuts muscle mass in older adults without exercise

Trial finds vegan diet cuts muscle mass in older adults without exercise
Wikimedia Commons / Tofu

A 12-week randomized trial of 72 healthy adults aged 65 and older found those who switched to a self-selected vegan diet without dietary guidance lost significantly more thigh muscle volume and lean mass than those who kept their usual omnivorous diet, driven by a drop in protein intake of nearly 28 grams a day [26]. Muscle protein synthesis was also lower in the vegan group than in the omnivore group [26]. Adding resistance exercise to the vegan diet cut the muscle loss roughly in half compared to diet alone [26].

By the numbers
  • -27.7 g/daydrop in protein intake on the self-selected vegan diet, versus no change on the omnivorous diet [26]
  • -1.15 kgof appendicular lean mass lost on the vegan diet, compared with no significant change on the omnivorous diet [26]
  • 72healthy older adults randomized across three diet arms in the trial [26]
FromPubMed

Food & Recipes

  • Try soy-free tofu made from just fava beans and nigari: it slices like the real thing and runs about 73% cheaper than store-bought soy tofu [74].

Research & Nutrition

  • A meta-analysis of prospective studies found vegetarian diets tied to 13% lower total cancer risk and vegan diets to 23% lower, with vegans also showing lower breast cancer risk [37].
  • A dose-response meta-analysis of 221,380 people found plant-based diets linked to a 26% lower risk of cognitive impairment and dementia [42].
  • A crossover feeding trial found a whole-food plant-based diet cut LDL cholesterol by 17.9% in adults with a genetic cholesterol disorder, versus a standard American diet [32].

Innovation

  • A global survey of health professionals found most rate their national dietary guidelines as only somewhat useful, with pulses and plant milks cited as the biggest gaps [107].
  • UK tempeh brand Better Nature put up London billboards challenging KFC's "Believe in Chicken" ad campaign, timed to research showing 54% of Britons say they're bored of chicken [109].
  • Singapore's Agrocorp launched a pea-and-rice protein powder under its Herbyvore brand, betting digestive enzymes can fix pea protein's usual gut-discomfort problem [108].
  • Laird Superfood hired a new CFO from Tropicana as it folds dairy-based products into a portfolio built mostly on its recent Navitas and Terrasoul acquisitions [111].
  • Germany's CellAg Deutschland published a national action plan urging faster EU approval timelines and matched public funding for cultivated meat [112].

Law & Policy

  • Manitoba's environment minister dismissed an appeal to stop poisoning Winnipeg's ground squirrels with a slow-acting anticoagulant, despite expert warnings that it causes prolonged deaths and secondary poisoning in pets and wildlife [134].
  • A new European Citizens' Initiative is seeking a million signatures to push the EU toward stronger protections for stray dogs and cats and tighter limits on animal testing [132].

Activism & Animals

  • Two Przewalski's horse foals, the first wild horses born on Kazakh soil in more than 200 years, arrived at a steppe reintroduction reserve this August [116].

A dairy farm in western Massachusetts is turning into a sunflower field and a mini-golf course, and the cows are heading somewhere better too. Animal Outlook's Farm Transitions Program is working with McCray's Farm to move about 130 cows to sanctuary in stages, starting with the yearlings, male calves and newborns who'd otherwise be sent to slaughter. Two of them already made it: Cashew and Finnigan, two calves, are retired now at Peace Farm Sanctuary instead of on a truck [113].

Dense Bean Salad with Lemon Yogurt Dressing

Recipe of the day · Vegan Richa

Dense Bean Salad with Lemon Yogurt Dressing

This Dense Bean Salad keeps you full for hours! Black beans, lentils, veggies, kale, seeds and a creamy, lemony dressing. It's packed with fiber, protein, and antioxidants in…

25 min 4 servings 23 ingredients
See the ingredients
  • 15 ounce can black beans (rinsed and drained, or 1 1/2 cups cooked black beans)
  • 15 ounce can brown lentils or green lentils (rinsed and drained, or 1 1/2 cups cooked brown lentils)
  • 1/2 cup chopped red bell pepper (chopped small, or more, to taste)
  • 1/2 cup chopped green bell pepper (chopped small, or more, to taste)
  • 1/2 cup chopped onion (chopped small)
  • 3 to 4 tablespoons chopped pickled jalapeños
  • 1/2 cup chopped tomatoes (or more, to taste)
  • 2 cups loosely packed chopped kale
  • 1/2 cup chopped cilantro
  • 2 tablespoons hemp seeds
  • 2 tablespoons chopped pumpkin seeds
  • 1/2 cup non-dairy yogurt (, see notes for sub )
  • 1 tablespoon vegan Worcestershire sauce (use gluten-free if needed)
  • 1 teaspoon Dijon mustard
Get the full recipe at Vegan Richa →
This week in vegan history Leo Tolstoy is born 1828 The Russian novelist, born on the family estate at Yasnaya Polyana, became a committed vegetarian later in life and made the case in several essays. He saw giving up meat as a first real step toward a moral life. Twenty-five centuries of the idea →