Organization
“requires 95% less land and water than sugar, and generates 95% fewer emissions per unit of sweetness”
The company's own unaudited figure; no independent lifecycle analysis found. Given use rates of 1-5 ppm, significantly lower land demand is plausible, but the specific 95% figures are unverified.
In the brief: Thaûma Plant-Protein Sweetener Launch → Green Queen →
“Thaûma is supported by five Generally Recognized as Safe (GRAS) approvals by the US Food and Drug Administration and the Flavor and Extract Manufacturers Association. It's also been certified by the Joint FAO/WHO Expert Committee on Food Additives.”
FDA GRAS and JECFA designation are official public records.
In the brief: Thaûma Plant-Protein Sweetener Launch → Green Queen →
The brief quotes each load-bearing claim verbatim, grades it Proven to Overstated, and files it here for good. Get tomorrow morning’s graded claims by email.
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