Company claim Jul 22, 2026
“Consumers are recognising that animals matter and are willing to make dietary changes that reflect that.”
Karla Dumas, VP of farm animal protection, Humane World for Animals
The poll measures self-reported willingness, not observed diet change, so the interpretation outruns what a stated-intention survey can show.
In the brief: Harris Poll finds 62 percent of Americans willing to eat less meat → Green Queen →