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Last reviewed July 16, 2026

Pectin (E440)

Pectin is the setting power inside fruit, the reason a jam thickens. It is about as plant-based as an ingredient gets.

Where it hides

  • Jams, jellies and preserves
  • Fruit sweets and pastilles
  • Some yogurts and fillings
  • Dairy-free desserts

What it is

Pectin is a natural component of fruit cell walls, concentrated in citrus peel and apple cores, extracted and dried into a powder that gels in the presence of sugar and acid.

Primary source 01 / 01

produced from citrus fruits for use as an edible gelling agent, especially in jams and jellies

Wikipedia encyclopedia entry Pectin, 2025

The vegan jam-setter

Pectin is why a fruit jam sets without gelatin, and it is a common vegan-friendly gelling agent in fruit sweets and fillings. It is worth knowing which sweets use pectin rather than gelatin, since the two do similar jobs and only one is plant-based.

Frequently asked

Is E440 vegan?

Yes. E440 is pectin, extracted from fruit such as citrus peel and apples, so it is plant-based and vegan.

Are pectin sweets vegan?

The pectin itself is vegan, and pectin-set sweets avoid gelatin. Check the rest of the ingredients, since some products also add non-vegan colours like carmine or glazes like shellac.

The sources

What each verdict rests on. Read them yourself.

  • Pectin · Wikipedia, 2025 · encyclopedia overview

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