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Is it vegan?

Last reviewed August 22, 2026

Down

Down is the soft plumage that grows under a goose or duck's outer feathers, collected at slaughter or, on some farms, by live-plucking a bird kept alive to be plucked again. US labelling rules govern how honest the percentage on the tag has to be, not how the bird was treated.

Where it hides

  • Puffer jackets, gilets and ski wear filled to a stated "fill power"
  • Duvets, pillows and sleeping bags
  • "Down-alternative" bedding that is sometimes a down blend, not down-free
  • Feather trim on hats or costume pieces

What it is

Down is the soft, insulating layer of plumage closest to a goose or duck's skin, distinct from the flat, quilled feathers on the outside. Most of it is collected as a byproduct when the bird is slaughtered for meat or foie gras, but a portion of the global supply is live-plucked: workers pull the plumage from a bird kept alive and plucked again months later, a practice documented widely enough that a certification scheme, the Responsible Down Standard, exists specifically to verify a supply chain avoids it.

How to check the label

US rules govern the honesty of a down claim rather than the welfare behind it:

Primary source 01 / 01

When a label identifies a particular species (for example, "goose down" or "duck down"), only a modest deviation because of unavoidable manufacturing variations, despite the exercise of due care, is acceptable.

Federal Trade Commission "Down...But Not Out", FTC business guidance on feather and down labelling Down...But Not Out: Advertising and Labeling of Feather Down, 2025

A "100% down" claim is never quite literal either, since some broken feather is unavoidable in processing. None of that tells a shopper whether the bird was live-plucked, so the practical check is a stated welfare certification, Responsible Down Standard or Global Traceable Down Standard, or a straight switch to a synthetic fill sold plainly as such, such as PrimaLoft or recycled polyester.

Frequently asked

Is all down live-plucked?

No, most down is collected after the bird is slaughtered for meat. Live-plucking is a real and documented practice on some farms, mainly feeding certain markets, and it is the reason welfare certifications for down exist at all.

What's a good vegan alternative to down?

Synthetic insulation such as PrimaLoft, Thermoball or recycled polyester fill is the standard swap, and modern versions get close to down's warmth-to-weight ratio without any animal input.

Does "responsibly sourced down" mean vegan?

No. It means the down came from a supply chain certified against force-feeding and live-plucking, a genuine welfare improvement, but the down is still a bird's plumage, so the product itself is not vegan.

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