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On this day in vegan history · May 20, 2020

Brussels Puts Meat Reduction on Paper

The European Commission published a plan to remake how 450 million people eat, and quietly admitted that fewer animal products would have to be part of it.

The facts

Date presented
20 May 2020, by the European Commission
Official title
A Farm to Fork Strategy for a fair, healthy and environmentally-friendly food system
2030 target
25% of EU agricultural land under organic farming
2030 target
50% cut in the use and risk of chemical pesticides

On 20 May 2020, the European Commission presented the Farm to Fork Strategy, its plan for what it called a fair, healthy and environmentally-friendly food system, as a central pillar of the European Green Deal. The strategy set numeric 2030 targets, including cutting chemical pesticide use and risk by 50%, reducing fertiliser use by at least 20%, and getting a quarter of EU farmland into organic production. It also, for the first time in an EU-wide food policy document, framed a shift toward more plant-based diets as part of tackling both climate change and rising obesity. An earlier leaked draft had proposed ending EU funding for meat promotion campaigns; the final version backed away from that, instead promising the promotion budget would favor more sustainable livestock methods. Animal welfare groups took the strategy as a real, if incomplete, opening.

In their words

The day in the words of the people who were there. Every quote is verbatim, and every source links out so you can check it.

  1. it is deeply disappointing that the EU has chickened out of ending the practice of pouring millions of euros into promoting inefficient and unsustainable meat production and meat consumption.

    Dr Joanna Swabe, senior director of public affairs, Humane Society International/Europe, 20 May 2020

    Source: Humane World for Animals
  2. use its promotion programme to support the most sustainable, carbon-efficient methods of livestock production

    The European Commission's Farm to Fork Strategy, as quoted 20 May 2020

    Source: Humane World for Animals

Why it still matters

It was the first time Brussels put diet shift into an official food-system strategy rather than leaving it to individual member states or NGOs, even as the same document showed how far a government will go to avoid actually naming meat reduction as policy.

See it in the 2013-now timeline

Sources

This history is still being written.

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