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On this day in vegan history · May 19, 2017

Okja Gets a Four-Minute Ovation at Cannes

A morning screening glitch drew boos, but by that evening a girl and her genetically engineered super pig had the Cannes crowd on its feet for four minutes.

Okja Gets a Four-Minute Ovation at Cannes
Wikimedia Commons / Bong Joon Ho

The facts

World premiere
May 19, 2017, Grand Théâtre Lumière, Cannes Film Festival
Director
Bong Joon Ho
Standing ovation
Four minutes
Netflix release
June 28, 2017

Bong Joon Ho's Okja had its world premiere on the evening of May 19, 2017, at the Grand Théâtre Lumière during the Cannes Film Festival, the first Netflix film ever placed in the festival's main competition. That morning's press screening had been marred by a technical glitch that scrambled the aspect ratio, drawing boos mixed with applause, but the gala screening ran clean. The film follows a girl named Mija trying to save her genetically engineered 'super pig' from the meat corporation that bred her, and it closed to four minutes of standing ovation. Weeks later, on June 28, 2017, Netflix put the film in front of a far bigger audience than any Cannes crowd, carrying its case against industrial meat straight into people's living rooms.

In their words

The day in the words of the people who were there. Every quote is verbatim, and every source links out so you can check it.

  1. In fact, I loved working with Netflix, they gave me total freedom, in terms of the casting, shooting and editing.

    Bong Joon Ho, at a Cannes press conference, May 2017

    Source: The Hollywood Reporter
  2. During the first few minutes of its screening at its Cannes premiere, the film was met with boos mixed with some applause twice

    Wikipedia, "Okja" article

    Source: Wikipedia

Why it still matters

Okja carried a factory-farming story to Netflix's global subscriber base rather than a limited arthouse run, putting the ethics of industrial meat production in front of an audience most vegan advocacy never reaches.

Sources

This history is still being written.

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