Get the brief

On this day in vegan history · January 2, 2018

Clean Meat Hits Shelves

A former undercover investigator turned Humane Society vice president lays out, in plain English, how the world might grow its meat instead of raising and killing it.

Clean Meat Hits Shelves
Wikimedia Commons / Paul Shapiro (author)

The facts

Publication date
January 2, 2018
Publisher
Gallery Books (Simon & Schuster)
Foreword by
Yuval Noah Harari
Bestseller status
Washington Post bestseller, week of January 7, 2018

On January 2, 2018, Gallery Books released Paul Shapiro's Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, one of the first mainstream books to chart the young cultivated-meat industry. Shapiro, who founded the animal advocacy group Compassion Over Killing in 1995 and later spent over a decade as a Humane Society of the United States vice president, toured labs and interviewed scientists and entrepreneurs racing to grow real animal meat from cells rather than from slaughtered animals. The book carried a foreword by historian Yuval Noah Harari and traced the field from a single, staggeringly expensive lab-grown burger in 2013 toward a future where the price kept falling. It became a Washington Post bestseller within its first week on shelves.

In their words

The day in the words of the people who were there. Every quote is verbatim, and every source links out so you can check it.

  1. The first 'cultured hamburger' was produced in 2013, and though it cost about $330,000 back then, like every other technological innovation, its price has fallen, costs now are in the vicinity of $11 per burger.

    Kirkus Reviews, review of Clean Meat

    Source: Kirkus Reviews

Why it still matters

Clean Meat helped introduce a general readership to cultivated meat years before any product reached a store shelf, framing it not as science fiction but as an animal-welfare and food-system story worth following.

Sources

This history is still being written.

Every morning the brief covers what moved veganism forward, and every day one more verified piece of that story joins this almanac. Free, and tomorrow’s lands in your inbox.

Free, every morning. No guilt. No preaching.