On this day in vegan history · January 2, 2018
Clean Meat Hits Shelves
A former undercover investigator turned Humane Society vice president lays out, in plain English, how the world might grow its meat instead of raising and killing it.

The facts
- Publication date
- January 2, 2018
- Publisher
- Gallery Books (Simon & Schuster)
- Foreword by
- Yuval Noah Harari
- Bestseller status
- Washington Post bestseller, week of January 7, 2018
On January 2, 2018, Gallery Books released Paul Shapiro's Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, one of the first mainstream books to chart the young cultivated-meat industry. Shapiro, who founded the animal advocacy group Compassion Over Killing in 1995 and later spent over a decade as a Humane Society of the United States vice president, toured labs and interviewed scientists and entrepreneurs racing to grow real animal meat from cells rather than from slaughtered animals. The book carried a foreword by historian Yuval Noah Harari and traced the field from a single, staggeringly expensive lab-grown burger in 2013 toward a future where the price kept falling. It became a Washington Post bestseller within its first week on shelves.
In their words
The day in the words of the people who were there. Every quote is verbatim, and every source links out so you can check it.
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The first 'cultured hamburger' was produced in 2013, and though it cost about $330,000 back then, like every other technological innovation, its price has fallen, costs now are in the vicinity of $11 per burger.
Kirkus Reviews, review of Clean Meat
Source: Kirkus Reviews
Why it still matters
Clean Meat helped introduce a general readership to cultivated meat years before any product reached a store shelf, framing it not as science fiction but as an animal-welfare and food-system story worth following.
Sources
This history is still being written.
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